All About Cupcakes

December 12th, 2010 by Brooks Newkirk

The cupcakes that filled the upstairs room at the Brooklyn Winery Tuesday night, Dec. 7, were not regular cupcakes. No plain chocolate or vanilla in sight. These were the royalty of all cupcakes.

The people that gathered there were not regular people— they were cupcake-frosting-sprinkley-crazed people. And they were there to celebrate the queens of their obsession, Rachel Kramer Bussel and Nichelle Stephens, and the sixth anniversary of their über-popular cupcake blog, Cupcakes Take The Cake.

This is a moment Bussel and Stephens, who are not professional bakers, but “professional eaters” as they put it, never imagined would happen when they took their love for baking, photographing and eating the sweet treat to the Internet in 2004.

Cupcakes: Part I by bnnewkirk

Each day, Bussel and Stephens along with their five contributing bloggers update the blog with photos, recipes and reviews of new cupcake bakeries. Their dedication to their craft has garnered them a loyal following of more than 2,600 Facebook fans and over half a million visitors to their blog each month. Stephens, who has started several blogs in the past, says she never thought the cupcake blog would get this big.

Cupcakes: Part II by bnnewkirk

As Cupcakes Take the Cake continues to grow in popularity and Bussel and Stephens personal fame grows, they’ve been featured on “The Today Show” and “Martha Stewart” to talk about cupcakes, they’re still amazed at the blog’s success. And at the dedication of their readers.

Cupcakes: Part III by bnnewkirk

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