Business Out the Box

September 20th, 2010 by Kahliah Laney

On September 10, 2010, Hercules Kontogiannis opened his first restaurant in a location that has zero cold storage and could easily be mistaken for a walk in closet. The eatery is one of few in the area. It is nestled on a block where restaurants are closed before the business name can be changed on Google Maps: I know, I’ve looked. The less-than-ideal location didn’t turn Kontogiannis away. There was a demand for a restaurant in the neighborhood so Kontogiannis took a chance. He says his restaurant will be the one that stays because his business strategy – and food – is a little unique; it’s out of the box.

Business Out the Box from Kahliah Laney on Vimeo.

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